Monday, January 25, 2010

Full Version of Software for a Buck?!

How would you like to have a licensed copy of a Full version of a software for 99 cents ?!

While scanning SD for deals, saw a post mentioning that the full version of WinPatrol PLUS will be available for just 99 cents on January 29th 2010! This lead me to the blog Bits from Bill written by Bill Pytlovany who created WinPatrol.

While this in itself is a very good deal for those still using Win platforms, the blog post contents got me thinking deeper. His blog points towards a paradigm shift in the Business Model - Songs are being sold for 99 cents a pop from the likes of Amazon, many iPhone apps are being sold for 99 cents each too. This banks on the human psychology/thought process of "what the heck - its only a buck..." to trigger impulsive buying and increasing sales. The same guy would have contemplated a hundred times had the price tag been say even $5! Could this be an industry saving business model?! Only time will tell ...

But in the meanwhile, make the most of it by taking the WinPatrol PLUS 99¢ license only on Friday, 29th January - note the icing on the cake that this license will be good for life! And read more about Bill's views on his 99 cent software experiment, the results of which will also be published on his blog over the weekend. I am all for this software pricing model as it is in the interest of the consumers!

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