Wednesday, October 12, 2011

Google gets a Patent for Doodles

Was checking out today's Google Home Page Doodle "Gumby" and stumbled upon the fact that Google's Sergey Brin got a Patent (7,912,915) for it! The application was filed more than 10 years ago on April 30, 2001 and is described as "Systems and methods for enticing users to access a web site"
To quote the text of the Patent:
A system provides a periodically changing story line and/or a special event company logo to entice users to access a web page. For the story line, the system may receive objects that tell a story according to the story line and successively provide the objects on the web page for predetermined or random amounts of time. For the special event company logo, the system may modify a standard company logo for a special event to create a special event logo, associate one or more search terms with the special event logo, and upload the special event logo to the web page. The system may then receive a user selection of the special event logo and provide search results relating to the special event.

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